What is Search Engine Optimization?

Search Engine Optimization or SEO is a process of using your available resources to make your website valuable for the users, which ultimately leads to a high ranking in search engines such as Google, Bing, Yahoo, etc.

“More valuable website means more search visibility”

because search engines want to provide the useful and relevant results to the end user.

Search engines intend to provide the best results to the users. So search engine like Google has their own set of rules known as Google webmaster guidelines, and so it is advised to follow this guideliness for the SEO best practice.

SEO works differently for every marketing campaign. But the main goal is to reach the target audience.

The target audience is those users who are looking for a specific product, service, or information.

Some quick points on SEO -

• SEO is a long-term strategy. It does not provide instant results. So you have to be patient.
• SEO improves organic search results.
• It helps to improve your brand.
• It helps to increase leads generation.
• SEO is a complex process, so learn and test continuously.

I have originally written this answer on Quora — You can check out the link here